Driving Innovation: Digital Transformation and Emerging Technologies in Business
THURSDAY 9th of October 13:30-18:00
Room: MC 228

Chair: Szandra Gombos 
Co-Chair: Éva Gajzágó
Secretary: Alexandra Bujdosó-Kurucsó

Circular Economy in Modern Hungarian Agriculture (ID:18) Balla Jenő*; Dusek Tamás

Digitalization strategies of companies in different cultures: An empirical survey of comparing Thai and Hungarian enterprises (ID:59) Zoltan Szegedi*; Ilona Papp; Aweewan Panyagometh; Sid Suntrayuth

Evolving Roles: Social Media Communication in the age of AI (ID:153) Sara Deidda*; Elisabetta Gola; Sarolta Ács; András Szeberényi

Synthetic Trust: Exploring Audience Perception of Authenticity and Engagement Toward AI-Driven Influencers Across Lifestyle and Healthcare Sectors (ID:172) Sarolta Acs*; András Szeberényi; Elisabetta Gola; Sara Deidda

How AI transforms marketing education and marketing jobs - an in-depth interview exploratory research (ID:205) Tamás Iványi*

Success factors of digital solution implementation (ID:217) Borbála Szedmák; Roland Szabó*

generAtIon - Exploring Generational Differences in the Perception and Use of Artificial Intelligence (ID:254) Gábor Keresztes*; Nikoletta Németh; Katalin Mészáros

Attitudes of Forest Managers Toward Drone Use (ID:268) Éva Bednárik*; Zsuzsanna Jámbori

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