Preliminary Program

The Please note that the program bellow is a preliminary schedule. The conference agenda is continously being updated and refined as keynote speakers and sessions details are confirmed.

We kindly encourage participants to check this page regularly for the most up-to-date infomation.

Download the full preliminary program here

Last updated August 11, 2026

Wednesday, September 30 Venue: Management Campus	Thursday, October 1 Venue: Management Campus		Friday, October 2 Venue: Management Campus
Registration 7:30-9:00	Registration 7:30-9:00		Registration 7:30-9:00
Opening and Welcome Speech 9:00-9:10	Parallel Sessions 9:00-12:30	Coffee break 10:30-11:00	Conference Workshop 2 Fundamentals of Qualitative Research 9:00-10:30
Keynote Speech and Plenary Sessions 9:15-12:30 Coffee break 10:30-10:45			Coffee break 10:30-11:00
Networking and lunch break 12:30-13:30	Networking and lunch break 12:30-13:30		Parallel sessions 11:00-13:00
Parallel sessions 13:30-16:00	Conference Workshop 1 Empowering Young Scholars to Publish in Top Journals Through Editors' Wisdom and the Reviewers' Lens 13:30-15:00		Coffee break 13:00-13:30
Coffee break 16:00-16:30	Coffee break 15:00-15:30		Parallel sessions 13:30-15:00
Business forum 16:30-18:00	Parallel sessions 15:30-17:30		Conference Workshop 3 Introduction to Using Visual Data in Research 15:15-16:45
Gala dinner Venue: Design Campus, Széchenyi University 19:00-	Walking Tour of Győr* Tentative schedule: 18:00-19:00 *Registration is available as part of the conference registration process.		Conference Closing and Awards Ceremony 17:00-
	Hungarian Wine Tasting* Tentative schedule: 19:00- *Registration is available as part of the conference registration process.

Preliminary Session Program
(Updated: July 30, 2026)

September 30, 2026, 13:30-16:00
Session	Room
Artificial Intelligence, Data Analytics and Decision Support	MC-002
Consumer Behaviour, Food Choice and Market Preferences	MC-122
Corporate Strategy, Competitiveness and Decision-Making	MC-227
Education, Labour Markets and Social Transitions	MC-228
Leadership, Management and Organizational Change	MC-121
Socio-Economic Development, Communities and Institutional Change	MC-001
Tourism Development, Destinations and Regional Attractiveness	MC-123

October 1, 2026, 9:00-12:30
Session	Room
Branding, Communication and Customer Engagement	MC-122
Digital Transformation and Technology-Driven Business Change	MC-002
Emerging Technologies for Sustainable Business Transformation	MC-228
Employees, Well-Being and Human Resource Management	MC-121
Finance, Investment and Performance Analysis	MC-227
Regional Economies, Public Policy and Development Pathways	MC-001
Sports, Events and Experience-Based Value Creation	MC-123

October 1, 2026, 15:30-17:30
Session	Room
Challenges and Answers in Logistics and Transportation	MC-228
Digital Marketing, Retail and Market Strategy	MC-122
Digital Platforms, Innovation and Business Models	MC-002
Digital Tourism, Hospitality and Visitor Experience	MC-123
Governance, Risk and Strategic Contro	MC-227
Sustainability, Resilience and Transformations in Society	MC-001
Workplace Culture, Teams and Organizational Learning	MC-121

October 2, 2026, 11:00-13:00
Session	Room
Cybersecurity, Automation and Emerging Digital Applications	MC-122
Hybrid Work, Inclusion and Future-Oriented Organizations	MC-123
Markets, Governance and Geopolitical Transformations	MC-121

October 2, 2026, 13:30-15:00
Session	Room
Green Innovation, Circularity and Technology-Enabled Sustainability	MC-122
Sustainability and Risk management in Supply Chains	MC-123
Supply Chain Perspectives in Global Economics	MC-228