Consumer Behaviour, Food Choice and Market Preferences

1 October 2026 | 13:30–15:30
Room: MC-002

Session Chair: Luciana Faluba Damázio
Co-Chair: Nikolett Gyurián Nagy
Secretary: Donia Khalfallah

Papers presented in this session

ABSTRACT ID 46

The Impact of Deinfluencing on Purchase Decisions Among Vietnamese Generation Z Consumers: Perceptions and Behavioral Outcomes

Nga Phan Thi Thanh; Tien Pham Dieu; Linh Vo Thuy

ABSTRACT ID 49

When Studying Abroad Isn’t Worth It - The Reasons Behind International Student Regret

Luca Utassy; András Szeberényi

ABSTRACT ID 52

Digital Consumer Behaviour in the Luxury Goods Market: The Role of Platform-Based Digital Ecosystems

Nataliia Parkhomenko; Lucia Vilčeková; František Olšavský

ABSTRACT ID 87

Uncertainty Avoidance as a Cultural Determinant of Consumer Innovativeness

Marcos Alberto Seraponzo; Viktória Kundi

ABSTRACT ID 99

The Impact of BNPL Services on Impulse Buying: A Behavioral Economics Approach

Zsolt Szitás; András Szeberényi; Kitti Némediné Kollár

ABSTRACT ID 106

Communication Matters: Digital Orientation and Openness to Sustainability Education Among Hungarian Energy Consumers

Ágnes Fűrész; András Szeberényi

ABSTRACT ID 116

Re-conceptualizing City Image: An Integrated Theoretical Framework Along Cultural, Digital, and Sustainability Dimensions

Dóra Csöppüs; Márta Konczos Szombathelyi

ABSTRACT ID 129

Human or Honest? The Trade-off Between AI Anthropomorphism and Transparency in Shaping Consumer Trust

Donia Khalfallah

ABSTRACT ID 348

The Impact of COVID-19 on the Hungarian Painting Market: Evidence from In-Person Auctions with an Outlook on Online Sales

Lilla Lengyel-Farkas

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