Sports, Events and Experience-Based Value Creation

1 October 2026 | 13:30–15:30
Room: MC-123

Session Chair: Éva Happ
Co-Chair: Tomáš Malatinec
Secretary: Eliza Raffai

Papers presented in this session

ABSTRACT ID 109

The Transformation of Tour Guides’ Roles in the Era of Digitalization and Artificial Intelligence

Eliza Raffai; Judit Szatmáry; Árpád Sándor Karsai; Éva Happ

ABSTRACT ID 130

Flagship or Sinking Ship? The Development Trajectory and Market Regression of Cultural Tourism in Pécs in the 21st Century

András Miklós Faludy; Mátyás Hinek; Robert Kiss; Viktória Kundi; Gergely Marton

ABSTRACT ID 135

Challenges Facing Music Festivals in the Post-COVID Period – The Hungarian Case

Mátyás Hinek; László Csóka; Róbert Kiss; Viktória Kundi; Gergely Marton

ABSTRACT ID 156

Do Tripadvisor Categories Reflect Customer Perceptions in Michelin-Starred Dining?

David Perea; Darkys Lujan; Cristina Ceballos; Antonio Moreno

ABSTRACT ID 180

From Subjective Ratings to Economic Values - Advanced Methodology to Construct Differentiable Utility Functions for Valuing Freshwater Lakes

Attila Kálmán; Máté Chappon; Katalin Bene

ABSTRACT ID 188

Tourism as a Catalyst for Rural Sustainable Development: Economic Impacts of Gastronomy and Local Food Systems

Mahdieh Sharif; Eva Happ

ABSTRACT ID 246

From Flagship Event to Everyday Urban Space: Residents’ Perceptions on the Legacy of A European Capital of Culture City

Judit Sulyok; Katalin Lőrincz; Zsuzsanna Banász

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