Digital Marketing, Retail and Market Strategy

1 October 2026 | 16:00–17:30
Room: MC-123

Session Chair: Veronika Keller
Co-Chair: Dóra Anna Havay
Secretary: Zsófia Árvai

Papers presented in this session

ABSTRACT ID 178

Beyond the Enclave: Digital Mixed Embeddedness and the Transnational Organizational Strategies of Immigrant Entrepreneurs

Thanh Thuy Trang Nguyen

ABSTRACT ID 195

From Awareness to Action:A TCCM Systematic Review of Behavioural Drivers and Curriculum Gaps in Central Europe

Zsófia Árvai; Veronika Keller; Petra Platz

ABSTRACT ID 237

The Role of Artificial Intelligence in Information Seeking: Its Impact on Consumer Trust and Purchasing Decisions

Sarolta Acs; András Szeberényi

ABSTRACT ID 242

Digital Communication Patterns of Hungarian Wineries: A Content Analysis of Website Narratives

Attila Loibl; Dóra Anna Havay; Dániel Homolya

ABSTRACT ID 261

Beyond the Lecture Hall: How International Students Shape and Reshape Hungary’s Country Image

Zoltan Arpasi; Eszter Marczellné Szilágyi

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