Sustainable Marketing
FRIDAY 10th of October 10.30 - 13.00
Room: MC 121

Chair: Veronika Keller
Co-Chair: Peter Krajčovič
Secretary: Donia Khalfallah

The Role of Artificial Intelligence in Sustainable Food Supplement Product Development (ID:35) Andor Háber; Roland Szabó*

Analyzing Customer Behavior and Enhancing Business Performance with Artificial Intelligence: IT Issues and Practical Implementation (ID:39) Dávid Fülep*; Norbert Kovács; István Harmati; Krisztián Koppány

The Dynamics of Influence: Content Marketing through Digital Influencers (ID:52) Veronika Keller*; Sára Leona Simon

Sustainable marketing in agri-food business: a brand development strategy in the context of digital transformation (ID:121) Nataliia Parkhomenko*

Digital Food Rescue and Consumer Typologies: A Q-Methodology Approach (ID:129) Flóra Fata*; Bence Csapody

Sustainability in Practice: Understanding the Intention-Behavior Gap Among Middle-Class Consumers in Lucknow (ID:142) Firoz Hussain*; Rizwana Atiq

Table for AI - Exploring Consumer Acceptance Toward Artificial Intelligence in Restaurant Experiences (ID:148) Bence Csapody*

"Supply Chain Transparency as a Marketing Differentiator in Healthcare: Advacing Responsible Consumption and Production under SDG 12" (ID:176) Rizwana Atiq*; Shahab Ud Din

Integration of Artificial Intelligence in the Strategic Branding Process (ID:293) Sona Chovanova Supekova*; Richard Keklak; Michaela Pešková

Understanding Gen Z’s purchase intentions towards green apparel: Evidence from CEE countries (ID:301) Janka Taborecka*; Tamara Rajic; Jana Turcinkova; Tanja Sedej; Danguole Ozeliene

Influencers dug their own grave – Exploring the “deinfluencing” phenomenon (ID:302) Kata Bianka Varga*; Szabolcs Rámháp

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