Tech-Enhanced Consumer Behavior: Navigating the Digital & Offline Paradigms
FRIDAY 10th of October 14.00 - 17.30
Room: MC 121

Chair: Petra Platz 
Co-Chair: Tamás Darázs
Secretary: Vitor Niedo

The Impact of Food Waste on Environmental, Economic, and Social Issues: A Study on Consumer Behavior in Hungary (ID:19) Petra Platz*; Peter Huszka; Peter Karácsony

Aesthetics and conviviality as key factors in a successful wine tourism experience (ID:20) Petra Platz*; Zsófia Árvai

Where is Poland Now with the Adoption of Unmanned Stores? (ID:45) Eszter Szabó-Szentgróti*; Edyta Bombiak

Differences Between the Influence of Consumer and Political Behavior in the Relevant Hungarian Literature (ID:75) Attila Suhajda*

Willingness to Change Shopping Habits in Hungary: Consumer Preferences Amid Inflation and Sustainability Challenges (ID:106) Erzsébet Printz-Markó*

Youth at the Crossroads: Navigating Present Needs and Sustainable Aspirations Through Conscious Consumption (ID:124) Melinda Majláth; Anita Kolnhofer-Derecskei; Attila Kurucz*

Implicit responses as a potential source of information in advertising literacy research: case studies using biometric methods (ID:190) Tamás Darázs*

Exploring Trust, Perception, and Demographics in Digital Green Marketing: Effects on Consumer Behavior in the Mobile Phone Sector (ID:208) Sewar Alkhatib*

Hungarian films – do sociodemographic characteristics impact viewers’ willingness to watch? (ID:263) Bianka Vas*

Visual and verbal aspects of marketing communication and their parallels with trends influencing the promotion of truffle consumption (ID:275) Zsuzsanna Jámbori*; Éva Bednárik

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